Oz Gultekin — Designer of things ⊹ Ozjective

The Feeling Was the Product

A man I could not understand, a footprint calculator, a rainbow logo in June. Three versions of one marketing move. Name a debt, sell it back to the individual as a feeling, and keep the money. A settler's essay on the virtue we can afford.

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The Economics of Exhaustion

The alarm goes off at a number the body never agreed to, and we call the result a personal failing. Social jetlag, the daily gap between biological time and the schedule imposed on it, is near universal and quietly expensive. Some economies lose almost three percent of GDP to being tired.

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