Oz Gultekin — Designer of things ⊹ Ozjective

The Efficiency of Being Inefficient

Ordering coffee from a screen while a barista stands right there. Silicon Valley declared friction the enemy. It never asked what friction was doing for us.

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The Pre-Existential Crisis Hierarchy

A meme ranks existential dread by ocean depth. Surface gentle, bottom quantum immortality. The scariest ideas aren't at the bottom. They hide in plain sight.

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The Performance of Not Performing

Creators build audiences by showing the same jacket twice and mending jeans. The algorithm now rewards its opposite. Not selling is the new pitch.

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The Eternal Reinvention Tax

Designers bring dissertation-bound case studies to interviews. Engineers write 'software engineer' on LinkedIn. Why one field keeps rewriting itself.

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