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# The Performance of Not Performing
- URL: https://ozjective.com/the-performance-of-not-performing/
- Published: 2026-03-09T16:00:00.000Z
- Updated: 2026-10-16T00:45:46.000Z
- Description: Creators build audiences by showing the same jacket twice and mending jeans. The algorithm now rewards its opposite. Not selling is the new pitch.
- Author: Oz Gultekin
- Tags: #note

[Read on ozgur.ca](https://ozgur.ca/notes/the-performance-of-not-performing)